Privacy Policy
Effective date: [Insert date]
This privacy policy is for foxinkpmu.com (the “Website”), served by FoxInk PMU (“we”, “us”, “our”), and explains how we comply with the UK GDPR (United Kingdom General Data Protection Regulation), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
It explains:
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What personal data we collect through this Website and our booking system
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How and why we process and store your data
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Your rights under UK GDPR, DPA 2018 & PECR
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How cookies, analytics, and third-party links may affect you
If you have any questions about this policy or your data, please contact us at:
FoxInk PMU
Email: foxink@foxinkpmu.com
Website: https://foxinkpmu.com
1. Who we are (Data Controller)
For data collected through this Website and in connection with our services, the Data Controller is:
FoxInk PMU
Email: foxink@foxinkpmu.com
2. Information We Collect
We may collect and process the following types of personal data:
- Contact data: name, email address, phone number, and enquiry details submitted through our Website or by email.
- Booking data: information provided when making an appointment through our booking system (including contact details, treatment details, and where relevant, health/medical information such as allergies or medical history required for treatment suitability).
- Technical data: IP address, browser type, and Website usage (via cookies/analytics).
- Marketing preferences: if you subscribe to receive updates or marketing communications.
We will not collect special category data (such as health information) through general contact forms on this Website. Such data will only be collected where necessary through the booking system or in clinic.
3. How We Use Your Data & Legal Bases
We process your data for the following purposes:
- To respond to enquiries and provide treatments or services.
- Legal basis: Contract (steps before or during service provision) / Legitimate interests.
- To manage appointments via our booking system.
- Legal basis: Contract / Legitimate interests.
- To improve the Website and monitor performance (analytics, troubleshooting, cookies).
- Legal basis: Legitimate interests.
- For direct marketing, where you have opted in (e.g., email newsletters).
- Legal basis: Consent (you can withdraw at any time).
- To comply with legal and regulatory obligations.
- Legal basis: Legal obligation.
4. Booking System (Ovatu)
We use Ovatu as our third-party booking and scheduling system. When you make a booking, the personal data you provide (such as your name, contact details, and any relevant health information) will be securely stored within Ovatu.
Both FoxInk PMU and Ovatu are responsible for safeguarding this information. Ovatu is GDPR compliant and processes your data solely for managing appointments. You can view Ovatu’s privacy policy here:
👉 https://ovatu.com/privacy
5. Use of Cookies
This Website uses cookies to improve your experience. Cookies are small text files stored on your device to track interactions and usage.
You can disable cookies in your browser settings. For guidance, visit www.aboutcookies.org.
6. Website Visitor Tracking
We may use analytics software (such as Google Analytics) to understand visitor behaviour and improve the Website. These tools may store cookies but do not collect information that personally identifies you.
7. Downloads & Media Files
Any downloadable files made available are used at your own risk. While precautions are taken to ensure downloads are genuine, we recommend running antivirus software. We accept no liability for third-party downloads or external files.
8. Contact & Communication With Us
When contacting us via the Website or email, you do so at your own discretion and provide your details at your own risk. Your personal information is stored securely and only retained for as long as necessary.
Where you have given express permission, we may use your details to send you information about services or updates.
9. Email Marketing & Mailing Lists
If we operate an email mailing list, subscriptions are taken with your explicit consent. Subscriber details are stored securely and used in line with UK GDPR and DPA 2018.
Marketing messages may include tracking links or beacons to measure engagement. You may unsubscribe at any time via the link provided in the email footer.
10. External Website Links & Third Parties
Although we aim to include only safe, relevant external links, users should proceed with caution before clicking any external links. We cannot guarantee the content or security of third-party websites and accept no liability for damages caused by visiting them.
11. Social Media Policy & Usage
We may maintain official profiles on social media platforms. Users are advised to verify authenticity before engaging. We will never request personal data or passwords via social media.
This Website may include social sharing buttons. Using these is at your own discretion and may post content to your social media profile.
12. Data Retention
We only retain personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. Where health records are collected in connection with treatments, these may be kept for up to 7 years in line with UK insurance and regulatory obligations.
13. Your Data Protection Rights
- Under UK GDPR, you have rights including:
- Right of access – to request copies of your personal data.
- Right to rectification – to request corrections to inaccurate data.
- Right to erasure – to request deletion of your personal data (where applicable).
- Right to restrict processing – to request limits on how we use your data.
- Right to object – to object to certain types of processing.
- Right to data portability – to request transfer of your data to another organisation (where technically feasible).
- Right to withdraw consent – where processing is based on consent (e.g., marketing emails).
If you wish to exercise these rights, please contact us at foxink@foxinkpmu.com.
If you are unhappy with how we handle your data, you also have the right to complain to the ICO (Information Commissioner’s Office): www.ico.org.uk.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law, technology, or business operations. Updates will be published on this page with a revised effective date.


